One of the difficulties faced by any small business is being able to analyse the effectiveness of their activities. The good news for online businesses of today is that cheap and powerful analytical tools are available that can accurately measure the success of their marketing. Here are some reasons why analytics are important: Forecasting: You [...]

As Jay Abraham said so concisely, many years ago; there are only 4 ways to grow a business.  They are: 1. Attract more clients or customers (herein called clients.) 2. Sell more often to your existing clients. 3. Increase your prices or fees. 4. Reduce the number of clients, who stop using your services or [...]

Getting a mortgage is not easy in the current climate of expensive prices and uncertainties surround the housing market and mortgage industry. These are some suggestions for getting your first mortgage. 1. Don’t worry about Short Term Volatility One current problem with the housing market is its volatility and uncertainty. When buying a house thing [...]

Each organisation will manage its customer helpdesk in a slightly different way. However as the move to outsourced customer service models and online helpdesk software continues, customers look set to expect an ever improved experience. A list of 5 tips to consider when building your helpdesk function follows: 1. Look for software support – forget [...]